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A leading Super Store exchanged its gift vouchers for nothing else but goods that could actually be stocked in the same store. It gave vouchers that could be redeemed to choose from a variety of different products available for merchandise and other products that could be sold.

The super store exchanged goods for goods and still made profits.

In addition, the gift vouchers brought in a whole lot of new customers who after experiencing the store and its services have gone on to become loyal repeat customers.